seo/geo

2026-04-20 15:10:14 +00:00 · 2026-03-20 15:16:55 +08:00
parent b6655924d6
commit 1736869d5f
462 changed files with 1479 additions and 124 deletions
--- a/layouts/partials/schema.html
+++ b/layouts/partials/schema.html
@@ -1,74 +1,102 @@
-{{/* Schema.org JSON-LD structured data */}}
-<script type="application/ld+json">
-{
-  "@context": "https://schema.org",
-  "@type": "{{ if .IsPage }}Article{{ else }}WebSite{{ end }}",
-  "name": "{{ .Title }}",
-  "headline": "{{ .Title }}",
-  {{- if .IsPage }}
-  "description": "{{ with .Description }}{{ . }}{{ else }}{{ .Summary }}{{ end }}",
-  "author": {
-    "@type": "Organization",
-    "name": "{{ .Site.Params.author }}",
-    "url": "https://rustdesk.com"
-  },
-  "publisher": {
-    "@type": "Organization",
-    "name": "{{ .Site.Params.author }}",
-    "url": "https://rustdesk.com",
-    {{- with .Site.Params.images }}
-    "logo": {
-      "@type": "ImageObject",
-      "url": "{{ index . 0 | absURL }}"
-    }
-    {{- end }}
-  },
-  {{- $iso8601 := "2006-01-02T15:04:05-07:00" -}}
-  {{- with .PublishDate }}"datePublished": "{{ .Format $iso8601 }}",{{ end }}
-  {{- with .Lastmod }}"dateModified": "{{ .Format $iso8601 }}",{{ end }}
-  "mainEntityOfPage": {
-    "@type": "WebPage",
-    "@id": "{{ .Permalink }}"
-  },
-  {{- else }}
-  "description": "{{ .Site.Params.description }}",
-  "publisher": {
-    "@type": "Organization",
-    "name": "{{ .Site.Params.author }}",
-    "url": "https://rustdesk.com"
-  },
-  {{- end }}
-  "url": "{{ .Permalink }}",
+{{- $siteDescription := .Site.Params.description | plainify | htmlUnescape | chomp -}}
+{{- $description := partial "utils/page-description.html" . | plainify | htmlUnescape | chomp -}}
+{{- $softwareDescription := partial "utils/software-description.html" . | plainify | htmlUnescape | chomp -}}
+
+{{- $keywords := .Params.keywords | default .Site.Language.Params.keywords | default .Site.Params.keywords -}}
+{{- $imageURL := "" -}}
+{{- with .Params.images }}
+  {{- $imageURL = index . 0 | absURL -}}
+{{- else }}
  {{- with .Site.Params.images }}
-  "image": {
-    "@type": "ImageObject",
-    "url": "{{ index . 0 | absURL }}"
-  },
-  {{- end }}
-  "inLanguage": "{{ .Site.Language.Lang }}",
-  "keywords": [
-    {{- if .Params.keywords -}}
-      {{- range $i, $keyword := .Params.keywords -}}
-        {{- if $i }}, {{ end }}"{{ $keyword }}"
-      {{- end -}}
-    {{- else if .Site.Language.Params.keywords -}}
-      {{- range $i, $keyword := .Site.Language.Params.keywords -}}
-        {{- if $i }}, {{ end }}"{{ $keyword }}"
-      {{- end -}}
-    {{- else if .Site.Params.keywords -}}
-      {{- range $i, $keyword := .Site.Params.keywords -}}
-        {{- if $i }}, {{ end }}"{{ $keyword }}"
-      {{- end -}}
-    {{- end }}
-  ],
-  "about": {
-    "@type": "SoftwareApplication",
-    "name": "RustDesk",
-    "description": "Open source remote desktop software",
-    "applicationCategory": "BusinessApplication",
-    "operatingSystem": "Windows, macOS, Linux, iOS, Android",
-    "softwareVersion": "latest",
-    "url": "https://rustdesk.com"
-  }
-}
-</script>
+    {{- $imageURL = index . 0 | absURL -}}
+  {{- end -}}
+{{- end -}}
+
+{{- $orgID := "https://rustdesk.com/#organization" -}}
+{{- $websiteID := printf "%s#website" .Site.Home.Permalink -}}
+{{- $pageID := printf "%s#webpage" .Permalink -}}
+{{- $iso8601 := "2006-01-02T15:04:05-07:00" -}}
+
+{{- $org := dict
+  "@type" "Organization"
+  "@id" $orgID
+  "name" "RustDesk"
+  "url" "https://rustdesk.com"
+  "sameAs" (slice
+    "https://github.com/rustdesk"
+    "https://twitter.com/rustdesk"
+    "https://discord.com/invite/nDceKgxnkV"
+    "https://www.reddit.com/r/rustdesk/"
+  )
+  "contactPoint" (dict
+    "@type" "ContactPoint"
+    "contactType" "Support"
+    "email" (.Site.Params.authorEmail | default "support@rustdesk.com")
+  )
+-}}
+{{- if $imageURL -}}
+  {{- $org = merge $org (dict "logo" (dict "@type" "ImageObject" "url" $imageURL)) -}}
+{{- end -}}
+
+{{- $website := dict
+  "@type" "WebSite"
+  "@id" $websiteID
+  "url" .Site.Home.Permalink
+  "name" .Site.Title
+  "description" $siteDescription
+  "publisher" (dict "@id" $orgID)
+  "inLanguage" .Site.Language.Lang
+-}}
+
+{{- $software := dict
+  "@type" "SoftwareApplication"
+  "name" "RustDesk"
+  "description" $softwareDescription
+  "applicationCategory" "BusinessApplication"
+  "operatingSystem" "Windows, macOS, Linux, iOS, Android, Web"
+  "url" "https://rustdesk.com"
+-}}
+
+{{- $pageType := "WebPage" -}}
+{{- if .IsSection -}}
+  {{- $pageType = "CollectionPage" -}}
+{{- else if .IsPage -}}
+  {{- $pageType = "TechArticle" -}}
+{{- end -}}
+
+{{- $page := dict
+  "@type" $pageType
+  "@id" $pageID
+  "url" .Permalink
+  "name" .Title
+  "description" $description
+  "isPartOf" (dict "@id" $websiteID)
+  "publisher" (dict "@id" $orgID)
+  "inLanguage" .Site.Language.Lang
+  "about" $software
+-}}
+{{- if $keywords -}}
+  {{- $page = merge $page (dict "keywords" $keywords) -}}
+{{- end -}}
+{{- if $imageURL -}}
+  {{- $page = merge $page (dict "image" (dict "@type" "ImageObject" "url" $imageURL)) -}}
+{{- end -}}
+{{- if .IsPage -}}
+  {{- $page = merge $page (dict
+    "headline" .Title
+    "author" (dict "@id" $orgID)
+    "mainEntityOfPage" (dict "@type" "WebPage" "@id" $pageID)
+  ) -}}
+  {{- with .PublishDate -}}
+    {{- $page = merge $page (dict "datePublished" (.Format $iso8601)) -}}
+  {{- end -}}
+  {{- with .Lastmod -}}
+    {{- $page = merge $page (dict "dateModified" (.Format $iso8601)) -}}
+  {{- end -}}
+{{- end -}}
+
+{{- $schema := dict
+  "@context" "https://schema.org"
+  "@graph" (slice $org $website $page)
+-}}
+<script type="application/ld+json">{{ $schema | jsonify | safeJS }}</script>